MAM
Globus ropes in Social Wavelength
MUMBAI: Globus, Rajan Raheja Group’s chain of retail stores, has brought on board Social Wavelength to handle the social media communication duties. The retailer zeroed in on the agency after a multi-agency pitch and evaluation.
Globus plans to leverage the social media platform to enhance its brand while using social interactions to gain better insights into consumer behaviour. The retailer also plans to facilitate co-creation of products through a planned 360-degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.
Globus managing director Vinay Nadkarni said, “We are a pan India youth fashion brand with a very active customer base in the 16-24 age bracket. This audience is very active on social networking site and hence, we have identified social media as a key business driver for our brand.”
Social Wavelength joint CEO Hareesh Tibrewala said, “We are delighted with our association with Globus, one of India’s leaders in fashion retail. We are sure social media will play a significant role in customer engagement for Globus.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
