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Glad U Came wins PR mandate for RichFeel
MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel.
The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public engagement.
With a mission of helping people look young, live young and lead life young, RichFeel has recently ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skincare products like face creams and gels, scrubs, soaps, facial kits, toners, etc. The brand aims to provide 100 per cent vegan, cruelty-free natural beauty care products crafted by some leading skin and hair experts.
RichFeel founders Dr. Apoorva and Dr. Sonal Shah said the brand has been recognized for its contribution in the field of trichology and now it aims to do the same with its personal care products. “We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association,” she added.
Glad U Came founder Maddie Amrutkar said, creating customized and results-driven services are the key component of the agency. “We are thrilled to be collaborating with RichFeel to promote their cruelty-free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand,” he said.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
