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Glad U Came wins communications mandate for Tarbull
Mumbai: Glad U Came has won the PR mandate for Tarbull, following a multi-agency pitch. The Mumbai-based PR agency will work on the integrated communication strategies for the lifestyle electronics brand to increase its brand awareness and reach.
With an objective to facilitate its customers with ‘more’ in terms of audio quality, playback time, and seamless music, Tarbull provides a wide and classic range of audio products that are made to give great audio and music experience to its customers.
The agency’s scope of work includes building a strategic framework by establishing the brand’s core values that define it globally.
Commenting on the appointment, Tarbull founder Dinkar Pathak said, “We aim to make Tarbull the most sought out brand in the audio technology space. Our brand ethos of ‘Made of More’ exists because we believe that the consumers deserve more. We aim to disrupt the market by launching ‘First to the World’ & ‘Industry leading’ products across categories. Glad U Came is a young vibrant team, driven by passion, out-of-the-box thinking, and strong relationships. We are excited to partner with them on our journey.”
Speaking on the partnership, Glad U Came founder Maddie Amrutkar said, “We are thrilled to be collaborating with Tarbull as their lineup of innovative products surely promises to disrupt existing value propositions in the audio space. We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements and building an influential community for the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
