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Glad U Came bags PR Mandate for Huedee
Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand.
“Our young, dynamic, and agile team’s synergies match Huedee’s which is an added plus point,” commented Glad U Came founder Maddie Amrutkar. “We look forward to create some amazing campaigns for Huedee and I am confident that together we can fuel Huedee’s ambition to spread the free-spirit culture.”
Huedee is a luxury apparel brand catering to the high demand for tie-dye since 2019. The brand aims to spread the culture of a free spirit to one and all. “As a part of this association, the agency will be handling brand enhancement and influencer engagement for the brand,” said the statement.
“We at Huedee aim to spread this culture of free-spirit through our modern yet timeless unisex apparel. We are elated to be on-board with Glad U Came as we are very impressed with their PR strategies and their focused approach to all aspects of public relations,” said Huedee founders Yash Agarwal and Ahana Chauhan. “We believe that this collaboration will go a long way toward making a significant impact in the market and achieving the desired results for the brand.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
