Account
Glad U Came bags PR & communication mandate for Soch Group
Mumbai: Glad U Came has bagged PR and communication mandate for Soch Group’s two ventures: This Or That and Not So Pink. The account was won following a multi-agency pitch.
The agency will be in charge of developing and executing unique PR and influencer marketing campaigns across all digital platforms and touchpoints in order to reach the proper target audience as part of the mandate, said the statement. “Glad U Came will use its unique approach and specialised solutions to help Soch Group achieve its business goals in India,” it added.
This Or That is a one-of-a-kind, experiential online and offline platform exclusive for start-ups that are hand-picked for millennials and gen-Z. Not So Pink is a trendy women’s workwear line designed specifically for Indian women. The brand wants to dispel the notion that pink is associated with femininity.
Soch Group founder and managing director Rohit Pugalia expressed his excitement about partnering with Glad U Came. He said, “We are very excited to be a part of the Glad U Came family and we look forward to creating a significant impact in the market together. The agency is known for its excellent work in this field and we are ecstatic about working with them as a team.”
Adding to it, Not So Pink founder Purvi Rohit Pugalia explained how the modern Indian working woman expertly tackles the numerous problems that she is confronted with.
“A personality like hers needs a workwear brand that is as expressive. I’m excited to collaborate with the agency and their youthful minds to come up with new ideas and reach out to as many ladies as possible. These are clothes that every woman should own, in my opinion,” she asserted.
Speaking about this association, Glad U Came founder Maddie Amrutkar said the team is prepared and looking forward to welcoming the Soch group aboard. “Both enterprises have such unique concepts that it will be exciting to come up with ideas for brands and strategize for them. We’re excited to be working with the team on some incredible projects,” Amrutkar added.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
