Brands
GKB Opticals puts love in focus with Wedding Edit Season Five
MUMBAI: Love at first sight? GKB Opticals is making sure it literally looks the part. With the wedding season shimmering into full swing, GKB Opticals is dialling up the glamour with the return of The Wedding Edit Season 5, its signature luxury eyewear showcase that has become a staple for style-savvy brides, grooms and guests looking to accessorise beyond the expected.
Now in its fifth and most expansive edition, the trunk show will sweep through Mumbai, Chennai, Kolkata, Bengaluru and Hyderabad, offering a couture-style trial experience that reimagines eyewear as a centrepiece of modern Indian celebrations. Crafted to match the vibrancy of big-ticket weddings and destination festivities, the collection positions frames as fashion statements rather than a functional afterthought.
And the roster is nothing short of runway royalty. Season 5 brings together coveted global houses including YSL, Balmain, Maybach, Vacay, Miu Miu, Christian Dior, Celine, Cartier and Mykita making the showcase a magnet for HNI and UHNI shoppers who see eyewear as an extension of couture, not an accessory to it.
To build the mood, GKB Opticals has also unveiled themed windows across select stores, giving shoppers a peek into the colours, textures and craftsmanship defining this year’s edit. The launch day saw the brand host specially invited guests and top customers for a personalised walk-through of the curation, complete with engagement activities such as tarot reading adding a touch of whimsy to the luxury experience.
“The 5th season of The Wedding Edit is one we’re truly excited about,” said GKB Opticals director Priyanka Gupta. “Every year, our aim is to make the eyewear shopping journey memorable where craftsmanship meets celebration. This season’s curation is our most exclusive yet, and we can’t wait for our customers to experience it.”
With its latest edition, GKB Opticals continues to redefine how India dresses for its biggest moments proving that the right pair of glasses can do far more than complete a look. It can capture a mood, elevate an ensemble and turn festive eyewear into a striking expression of identity, elegance and personal style.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
