MAM
Getting the Jist right as Asmita Nandy joins as editor
Ramnath Goenka winner to sharpen investigative focus at Jist News.
MUMBAI: If the story is in the soil, Jist News has just hired someone who knows how to dig. The digital first news platform has appointed award winning journalist and documentary filmmaker Asmita Nandy as consulting editor, signalling a sharper push towards investigative depth and ground reporting at a time when speed often trumps substance.
A Ramnath Goenka Award winner, Nandy brings nearly a decade of experience in immersive and investigative journalism across television, digital and documentary formats. Her work has also earned her the WAN IFRA South Asia Award and a RedInk Special Mention, recognitions that underline both storytelling craft and editorial rigour.
Over the years, she has reported for leading Indian and international organisations including CNA, French TV, Brut, The Quint and Reuters, consistently focusing on people first narratives and stories rooted in lived realities rather than studio debates.
At Jist News, founded in 2023, Nandy will help shape editorial strategy, steer documentary initiatives and mentor reporting teams as the platform deepens its emphasis on field based journalism and sharp explainers within India’s crowded digital news ecosystem.
Speaking on her appointment, Nandy said Jist’s commitment to on ground journalism stood out at a time when trust, depth and context are more critical than ever. She added that she looks forward to building narratives that reflect ground realities and strengthen credible journalism.
Jist News co founder Sattvik Mishra described her arrival as a strategic boost. He said Nandy’s documentary lens and editorial discipline align closely with the platform’s mission and would be key as it scales its investigative capabilities.
In a digital landscape often dominated by noise, Jist News appears to be betting that clarity and credibility still carry weight. And with Nandy now in the newsroom, the platform seems intent on proving that sometimes, getting to the gist means going back to the ground.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
