MAM
Get ‘Insta’-Fabulous With fbb’s 500 Festive Fashion Stories
MUMBAI: The festive season is here and everyone wants to look their best. The shopaholics are out and about and fashion brands are all looking to grab their attention and be the trend setters of the season. For all the fashionistas who want to look their best and ace the festive look, look no further.
fbb, one of India’s leading fashion retail brands promises its customers that they can be the talk of the town, as the brand showcases a versatile, quirky and most importantly, authentic collection to welcome the festivities. To pamper their consumers with choice and give them enough fashion inspiration, fbb has launched a unique Instagram-first campaign, conceptualised by Digital Marketing Agency, Social Kinnect,showcasing fbb's festive collection.
The ‘500 Festive Fashion Stories’ campaign displays more than 500 looks and styles from the brand's latest festive collection. From Varun Dhawan, Katrina Kaif and Diljit Dosanjh to some of our favourite fashion influencers- Aashna Shroff, Aakriti Rana Gill, Shaurya Sanadhya, Sarang Patil and Priyank Sharma, ‘500 Festive Fashion Stories’ is one of India’s largest 24-hour influencer based campaigns.Exclusive on Instagram stories only for one day, 24 Oct – 8 am onwards, two different looks will be created by 250 fashion influencers – each highlighting a light ethnic and a heavy ethnic look from the collection.
With 500 festive looks surprising them through the day on Instagram stories, the users can pick their favourite look from fbb’s new festive collection.
Pawan Sarda, Head- Digital, Future Group said, "fbb has always been a brand that offers customers the best fashion experience and with this idea, we are looking at showcasing 500 different festive looks on one single day and engaging with the audience by giving them the option to choose from the widest festive range available at fbb"
Chandni Shah, COO, Social Kinnect said, “At Social Kinnect, we believe in challenging the ordinary. We experiment with different mediums and take campaigns where the audiences are. For fbb’s new festive collection, we wanted to showcase variety and versatility to our digital audience in a fun way. The idea was to create an engaging campaign that positions fbb as the preferred fashion destination”
So stay tuned to get some fashion inspiration from fbb on Instagram!
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
