Digital Agencies
Geometry Encompass wins network agency of the year at Dragons of Asia 2019
MUMBAI: Geometry Encompass had a glorious year at Dragons of Asia 2019, securing 5 Dragons under various categories. Its campaign "Beginning of Togetherness" for Brooke Bond Red Label dominated the awards by winning the best in India title – the Blue Dragon, along with a gold, silver and black Dragon. The campaign was inspired by real-life stories and it reveals what happens when a cup of tea makes people question their deep-rooted prejudices. It focuses on communal brotherhood and encourages everyone to find common ground.
Geometry Encompass also won a Bronze Dragon for its campaign, “The Mirror Image”. It highlighted the efficacy of Vim dishwashing soap by replacing mirrors in public restrooms with thalis (steel plates used for having Indian meals) washed with the product. The thalis were so clean and shiny that the reflective surfaces acted like mirrors.
Geometry claimed its ground for the fourth time in a row as the Network Agency of the Year. The winners were announced on 7 October 2019 in Kuala Lumpur, Malaysia.
‘Dragons of Asia’ has recognised excellence in results-driven marketing communications by agencies and clients across all countries in the Asia Pacific region since the year 2000. Its Network Agency of the Year Award was conceived in 2016 and been bestowed to Geometry ever since.
Geometry Encompass chief executive officer Ranjit Raina, speaking on behalf of Geometry Encompass India, said, “We’re thrilled to see that our hard work has been recognized by a body as prestigious as the ‘Dragons of Asia’. Arpan and his team have consistently delivered great work for our clients and it is this commitment that has shone through for us. This body of work is especially important as it demonstrates our creative strength across categories for HUL. The intense spirit of competition pushes us to perfection and keeps the industry dynamic and creative.”
Commenting on the victory, Geometry Encompass managing director Roshan Abbas said, “This is a great achievement for us as we have won across a wide range of categories. This was made possible thanks to our hard-working team and our brave client partners. These awards are a testament to our dedication to creating meaningful work that has an impact and pushes the envelope of creativity and effectiveness.”
Geometry Encompass managing partner Shankar Shinde commenting on behalf of Geometry Encompass said, “It is been a great year for Geometry Encompass, we did some excellent work around the largest human gathering Kumbh Mela 2019. And now it is humbling to see our work getting recognition at the international forum!”
Dragons of Asia marketing communications recognition programme director Mike Da Silva commented, "This year’s Dragons of Asia was the closest Programme in our 19 years, in terms of quality of the execution and effective, measurable results. With this closeness, winning a Dragon of any colour this year, has been truly well deserved. Geometry Encompass’s “Beginning of Togetherness’ for the Brooke Bond tea brand, successfully encouraged Indians to open their minds to existing deep-rooted religious differences, becoming a catalyst for positive outcomes, whilst successfully addressing the brand’s marketing objectives.”
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
