MAM
Geometry Encompass ropes in Ranjit Raina as CEO
MUMBAI: India’s leading experiential marketing and brand activation agency, Geometry Encompass recently announced the appointment of Ranjit Raina as the Chief Executive Officer. Raina will commence his new role from August 13, 2019. In his earlier stint with the agency, he served in the capacity of Chief Operating Officer.
Raina holds an experience of over 27 years across production houses, experiential industry and television. He first joined the agency in 2004. In his decade long stint with Encompass, he was involved with the bottom line functions primarily Finance and Corporate Operations of the organisation. He has worked with clients across sectors like Nokia, Pepsi, Hyundai, GSK, Mercedes Benz, Palmolive and Gillette. He has also played an eminent role in the acquisition of the agency by global giant WPP in 2008.
In 2014, he moved on to lead his own business venture, an engagement design consultancy company.
“Ranjit has witnessed the growth of Geometry Encompass from the very beginning and now will bring his expertise and experience back to the organization,” said Diana Cowley, CEO – APAC, Geometry Global. “The team of Geometry Encompass has always played a key part in Geometry’s Asia Pacific growth. I am confident that Ranjit will lead the team to even greater heights in the months and years to come.”
Speaking on the development, Roshan Abbas CEO and MD said, “We are happy to have Ranjit back as the leader of our team. He has proven time and again his strong understanding of the market and his expertise in live engagement experiences. He is bringing with himself the agility of a start-up and a new-age thinking that will lead Geometry Encompass to newer heights.”
Taking up the new role, Ranjit Raina said, “Geometry Encompass has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best returns for its clients and the most impactful conversations with consumers. I am glad to be back with the force and hope to achieve new milestones in the near future.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
