MAM
Geometry Encompass launches Pro.digi – Enabling human connections in a virtual world
MUMBAI: Geometry Encompass, an end-to-end creative commerce agency of WPP, has recently announced the launch of its DLX (digital live experience) practice Pro.digi, to help brands connect with their consumers in the virtual space. Pro.digi creates virtual experiences by leveraging technology and helping brands drive impactful campaigns for engagement. Through Pro.digi, Geometry is taking its legacy of expertise in experiential, retail design, and innovation from the real to the virtual. With its data driven and measurable approach the practice sees an evolution of the traditional experiential practice and extends the agency’s ability to drive growth across all touchpoints.
Pro.digi has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collective Kommune. Since its premier the play has been performed more than a dozen times in both English and Hindi. Directed by Sheena Khalid, the play was an initiative by Kommune and Pro.digi to support Covid2019 relief. It also produces ‘Spirit of HP’ – a series of live virtual events brings together the community of HP, The series has seen performances by celebrated vocalists Rahul Deshpande, stand-up comic Amit Tandon and HP brand ambassador Sidhanth Chaturvedi. Pro.digi also launched the independent music label TM Music with its debut track AFSOS. During the past month, three new independent artists have been launched as part of the campaign.
As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series.’
Geometry Encompass founder Roshan Abbas said, “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences.”
Geometry Encompass CEO Ranjit Raina said, “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
