MAM
GenY Medium wins digital mandate for Doceree
MUMBAI: GenY Medium, a leading full-service digital marketing agency has won the digital mandate for New York based company, Doceree. The company provides the world’s first programmatic ad exchange for marketing to healthcare professionals focusing on the US and India.
Doceree brings healthcare publishers, advertisers and media buying professionals together by adding genuine and long-term value to them through targeted and precise advertising, and therefore improving healthcare delivery and outcomes. Doceree’s platform is powered by the Espyian A.I. engine, which understands doctors' behavior and enables advertisers to engage with them in an enhanced way.
As part of this mandate, GenY Medium will handle the digital advertising, performance and content marketing for the company.
GenY Medium co-founder & CEO Yashwant Kumar said, “We are excited for getting the opportunity to work with Doceree as this will help strengthen our presence in the rapidly evolving ad tech space. Our performance-driven approach and emphasis on leveraging the right set of technologies will certainly deliver the desired business results for Doceree.”
Doceree founder and CEO, Dr. Harshit Jain said, “We are looking forward to our association with GenY Medium as our performance marketing partner. Their expertise in the digital space will help us in achieving our goals.”
GenY Medium is a full-service digital marketing agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
