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GenY Medium is now the digital partner for Kaapi Machines
MUMBAI: GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops. GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
As a part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines to generate qualitative and quantitative results from its marketing strategy. Kaapi Machines already services clients such as Facebook, Ikea, Blue Tokai, WeWork, McCafe, ITC Group of Hotels, Marriott and many more.
GenY Medium co-founder and CEO Yashwant Kumar said, “We are looking forward to working with Kaapi Machines as this will help strengthen our presence in the innovations and solutions sector. Our performance-driven approach and focus on leveraging the right set of enabling technologies will certainly deliver the desired business results for Kaapi Machines.”
Kaapi Machines CEO Abhinav Mathur added, “We are excited to on-board GenY Medium as our digital media partner. Their expertise in the digital space and comprehensive strategies to activate all the right amplifiers for our marketing and sales funnel gives us much to look forward to.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
