Brands
GenWorks Health revamps its GenStore
Mumbai: To ensure that healthcare supplies reach the last mile of India, GenWorks Health, a healthcare solutions provider has revamped its dedicated healthcare e-commerce platform GenStore that allows customers to access medical equipment’s and supplies efficiently.
GenStore is an EStore platform that uses healthcare technology widely at affordable prices for doctors, hospitals, medical professionals, NGOs, and paramedics. GenStore enables easy placement of orders with verified products available at affordable prices for the final purpose of hassle-free doorstep delivery to customers. GenStore offers the healthcare community end-to-end care by purchasing products, repurchasing consumables, AI software packages, IVD reagents, digital solutions, laboratory solutions, education solutions, services parts, and accessories, right from screening, diagnosis, to treatment solutions.
GenWorks has scaled up its e-commerce platform in terms of building traffic and bringing in more consumers so that the products and services that it offers can effectively reach the last mile. To increase engagement and awareness, GenWorks has also lined up initiatives that are aimed at enhancing the reach of its e-commerce platform. The idea is to make the platform accessible to as many customers as possible. From improving content to making navigation simpler for the customers, efforts have been made to ensure that customers reach the website and find it easy to place orders.
To improve customer engagement different micro-sites have also been created for categories like women’s health, In Vitro Diagnostics, and treatment solutions giving a detailed overview of the different products being offered. The product detail page is optimised to ensure that the customers have a better idea of all that a product is capable of offering. GenWorks is working towards making improvements to the product pages by adding various affordability levers like the no-cost EMI, return policies, faster delivery, and customer’s feedback. The e-commerce platform has also worked as a steady point of reference for sales agents when approaching a customer. With a firm goal to offer better reach, quick delivery, availability, and efficiency, the GenStore is created for last-mile delivery to all customers so that all solutions can reach the doorsteps of customers.
GenWorks believes in a robust supply chain and the health-tech platform is doing everything to ensure that the e-commerce platform has a streamlined distribution of medical equipment’s and supplies to all its customers. It continues to effectively offer easy, affordable, and accessible healthcare equipment’s to customers up to the last mile to improve the healthcare infrastructure in the country. GenStore is a primary way of making that possible as it is India’s dedicated e-commerce platform that makes shopping easy for customers.
GenWorks has a dedicated aim and that is to provide premium quality healthcare, medical supplies, instruments, and consumable products to be delivered pan India which is why the company is making consistent efforts to enhance the e-commerce platform. The company has multiple sales agents who reach out to customers including doctors, physicians, and laboratories. GenStore, the e-commerce wing of GenWorks Health was started in Q ‘3 2019 to provide an online platform where customers can look for all the products and order them online. The e-commerce platform has effects from respiratory to treatment solutions to women’s health to newborn care, in vitro diagnostics, COVID, and even services parts and accessories.
GenWorks Health is one of the leading healthcare solutions providers that use digitisation to improve specialist access to the last mile. The company strongly believes and works consistently to create a strong impact by connecting all patients to specialists at the need of the hour and also leaves no stone unturned in ensuring that. Working on the belief that digital interventions can realign conventional healthcare practices to make them more patient-centric, equitable, and inclusive, GenWorks makes healthcare more accessible and affordable.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
