MAM
Genus appoints Gauri Pradhan as brand ambassador
MUMBAI: Genus Overseas, an ISO-9001 Limited company with a group turnover of more than $100 million, has signed on television actor Gauri Pradhan of Kyunki Saas Bhi Kabhi Bahu Thi fame as their brand ambassador. Pradhan will endorse the entire range of Genus Sure Sine Wave Super Inverters.
She will also feature in Genus’s extensive ad campaign, including an ad film directed by veteran film director Aziz Mirza. Genus has earmarked a mega budget Rs 60 million for the promotion, which includes spends on the print and electronic media and below the line activities. The campaign will kick start by mid March across the country.
Genus Sure Sine Wave Inverter is available in 600,800, 1400 VA and higher. The invertors are equipped with the futuristic ASIC technology making them totally safe for running all gadgets including coolers, washing machines, water pumps and refrigerators.
Commenting on Pradhan as their choice of brand ambassador, Genus Overseas Electronics Ltd. chairman and managing director I C Agarwal said, “She is a perfect brand endorser for Genus Inverters as she embodies the spirit of excellence and stands for honesty and high performance, much like the qualities of Genus Sure Sine Wave Inverter.”
Genus Overseas Electronics Ltd. has also changed their corporate identity for a more contemporary and innovative look, reflecting the services it provides and the standards it strives to maintain.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
