Digital
Gengis AI launches Singapore’s first AI-Powered studio
SINGAPORE: Singapore’s filmmaking scene just got a high-tech boost with the launch of Gengis AI, the city-state’s first AI-enabled production studio. The studio integrates artificial intelligence across development, virtual production and post-production, bringing futuristic tools to real-world filmmaking.
Founded by seasoned producers Karen Seah and Tan Sian Ju of Refinery Media, along with virtual production expert Joel Lim, Gengis AI aims to make AI a practical, creative partner rather than a standalone gadget. The studio designs workflows that weave AI into scripting, on-set production and post, helping productions iterate faster and scale ambitions while keeping human creativity at the centre.
“AI promises transformation for media, yet most teams struggle to deploy it safely and effectively on set,” said CEO and co-founder Joel Lim. “Our workflows let filmmakers take bolder creative risks and move faster, without losing control.”
Gengis AI focuses on AI-driven VFX and intelligent virtual set extensions, which allow rapid asset creation and real-time LED wall enhancements. By combining these tools with Singapore’s largest independent LED virtual production volume at X3D Studio, productions can expand visual ambition, shorten iteration cycles and reduce post-production costs, all within existing crew workflows and budgets.
The studio has already teamed up with Refinery Media on digital-first microdramas and short-form projects, including a vertical, unscripted reimagining of the popular SupermodelMe series. The project demonstrates how AI can compress development timelines while maintaining operational efficiency.
“As a production company, we want to reformat our IP quickly for new platforms without constantly expanding the team,” said co-founder Karen Seah. “AI-enabled workflows let us do more with what we have.”
With Singapore positioning itself as a hub for AI and media innovation, Gengis AI plans to support hybrid human-AI productions across the Asia-Pacific region, bridging cutting-edge technology with practical filmmaking realities.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
