AD Agencies
Genesis BCW wins national PR mandate for IndiaFirst Life Insurance
NEW DELHI: Genesis BCW has been appointed as agency on record for IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), following a multi-agency pitch.
Genesis BCW will strengthen IndiaFirst Life’s core brand value of being a trusted business leader in the life insurance and pensions sector, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis preparedness and driving thought leadership in the banking, financial services and insurance (BFSI) space.
“We are delighted to announce Genesis BCW as our communications partner as we take our #CustomerFirst philosophy ahead,” said IndiaFirst Life Insurance Company Ltd deputy CEO Rushabh Gandhi. “By leveraging Genesis BCW’s expertise and long-standing experience, we aim to enhance IndiaFirst Life’s brand visibility and connect among all our stakeholders. We are confident this partnership will help us communicate our purpose as a brand and build on our vision of securing lives and creating value.”
“This is an exciting opportunity for us to support one of the youngest and fastest growing life insurance companies in the country in its communications journey,” said Genesis BCW CEO Deepshikha Dharmaraj. “We are living in a world of heightened ambiguity, and IndiaFirst Life aims to give their customers assurance in these challenging times. We look forward to spreading their message of #LifeIsFullOfCertainties and help them build strong relationships with their stakeholders based on trust and values.”
AD Agencies
Advertising Rocks Season 4 returns to Goafest 2026 with musical flair
Industry talent takes centre stage as music meets creativity at Goafest
MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.
Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.
Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.
Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”
Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”
Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.
