MAM
Genesis BCW wins big at PR Awards Asia 2020
Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today won three awards at the prestigious PR Awards Asia 2020. The awards, which were announced virtually this year, include one gold, silver and bronze award, and the coveted South Asia PR Campaign of the Year for its campaign for Gillette India, the only campaign awarded in this category. With these wins, Genesis BCW demonstrated its commitment to pushing boundaries and moving people.
Genesis BCW’s award-winning campaigns include:
South Asia PR Campaign of the Year – Silver Award for Rethink Notions of Masculinity – #ManEnough campaign for Gillette India
Sports – Gold Award for #NBAInMyBackyard campaign (along with Wordswork Communications) for NBA
Reputation and Issue Management – Bronze Award for Flying High Despite A Cockpit Battle campaign for IndiGo
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Speaking on the South Asia PR Campaign of the Year win, Karthik Srivatsan, Associate Director & Country Category Leader – Grooming, Indian Sub-Continent at P&G, said, “As a brand we strongly believe in being a Force for Good and Force for Growth and hence its essential that we support real untold stories that strive to break cultural stereotypes. Gillette’s #ShavingStereotypes platform has brought to life real stories that have the power and potential to change mindsets. We owe the success of this campaign to Lt. Col Manoj Kumar (Retd.) and his father, who are true heroes who’ve shown us that when we get past stereotypes that constrain us, we can emerge stronger together. Gillette salutes their spirit and is proud to have had the opportunity to be a part of their journey. Bringing this campaign to life was a challenge, we are glad to have a partner like Genesis BCW who echo our sentiments and amplify our stories to the fullest of their abilities.”
Rajesh Sethi, MD, NBA India, said, “We are thrilled to be recognized for all the hard work and dedication that the team (Genesis BCW + WordsWork) has contributed to bring this campaign to life. It is truly the collaborative effort that has made #NBAInMyBackyard a huge success and we are hopeful that the impact of this campaign lays the foundation for all of our future endeavours to grow the game of basketball in India.”
William Boulter, Chief Commercial Officer, IndiGo, said “We are delighted to see our communications agency Genesis BCW recognized for its hard work and talent by the PR Awards Asia 2020 with a bronze (and only) award in the issues and reputation management category. Genesis BCW has been IndiGo’s communication partner since our inception and very first flight that took off nearly 14 years ago. We truly value this partnership and hope to do more exciting work together.”
Deepshikha Dharmaraj, CEO, Genesis BCW, said, ‘It is so gratifying to see the efforts of our teams recognized by the PR Awards Asia. Our wins this year are a true reflection of our integrated approach of moving people with creativity, passion and hard work. The insight-driven ideas we have co-created with our clients have helped them create maximum impact. I congratulate our clients and all of the Genesis BCW teams involved for winning these prestigious awards.”
The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
