MAM
Gelato Italiano, 9XM join hands to launch Bheegi Billi ice-cream variant
MUMBAI: Ice-cream brand Gelato Italiano has joined hands with music channel 9XM and launched Bheegi Billi Strawberry Splash as the flavour of the month to celebrate February as the month of love and romance.
Bheegi Billi is one of the popular animated characters on 9XM, who is known for strumming his guitar and singing songs.
The new strawberry splash is available to the patrons across 55 outlets of Gelato Italiano.
9X Media EVP Sales Pawan Jailkhani said, “We are delighted to partner with Gelato Italiano in this unique initiative. 9XM’s Bheegi Billi is very popular among youth and so is the range of Gelatos. The popularity of the character and the association for the flavor of the month will definitely receive an overwhelming response from the young patrons of 9XM and Gelato across the nation.”
In addition to the special flavour of the month, 9XM and Gelato Italiano are also giving their patrons an opportunity to help Bheegi Billi win a date by launching a SMS-based contest called the “Bheegi Billi Love Contest”.
The contest will go on till 20 February and the winners of the contest will get a chance to win gift vouchers from Gelato Italiano and 9XM goodies.
Pan India Food Solutions Head-Marketing Vinay Gopinath said, “We are excited about our association with 9XM, one of the leading music channels in the country and have thereby co-branded this month’s flavour of the month ‘Bheegi Billi Strawberry Splash’. Gelato Italiano has specially created this fun and romantic ‘Flavour of the Month’ keeping in mind the fun-loving traits of the popular 9XM character ‘Bheegi Billi’ and Gelato Italiano’s scrumptious flavours.”
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
