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Gear up for a New Year’s eve bash like no other
Mumbai: Novotel Jaipur Convention Centre is the place to be for an unforgettable night headlined by the one and only Harrdy Sandhu! Get ready to rev up your celebration with this exclusive package that promises a thrilling countdown to 2024.
Here’s what awaits you:
. A plush stay for two: Imagine sinking into comfortable beds and waking up refreshed, ready to conquer the new year
. VIP passes to the Harrdy Sandhu concert: Get up close and personal with the rockstar himself as he belts out his chart-topping hits. Feel the energy of the crowd and let loose as you dance your way into the New Year
. A gastronomic journey that will tantalise your taste buds: From beverages and appetisers to a delectable dinner spread, your palate will be in for a treat. Savor every bite as you indulge in culinary delights prepared by Novotel Jaipur Convention Centre’s culinary magicians
Create memories that will last a lifetime as you ring in the new year with your loved ones in style. Don’t miss out on this once-in-a-lifetime opportunity! Secure your spot for the NYE “Hardy Sandhu” edition now!
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
