MAM
Gaurang Menon appointed NCD for Madison Digital
MUMBAI: Madison Digital has appointed Gaurang Menon as its national creative director.
Gaurang will report to Vishal Chinchankar, chief digital officer and will be based in Mumbai.
Gaurang comes with a wealth of experience in digital communication across agencies such as iContract, Quasar (GroupM), Leo Burnett, BC Webwise and Mediaturf and has worked on a wide range of brands such as Kellogs, Sunsilk GangofGirls, Jet Airways, Cleartrip, Microsoft, Reliance Communications, Honda Motors, Nestle, Twinings, Dettol, Durex, UTI MF, HSBC, Garnier India, Kissan, Pureit and Vaseline.
Madison Chief Digital Officer Vishal Chinchankar says, “We are very happy to have Gaurang on board. Our aim is to be a significant player in the creative tech and content ecosystem of India. His experience in the area of content and smart creative tech solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients. I am confident that Gaurang, with his experience and expertise, will help us take this ambition forward.”
Says Gaurang Menon on his appointment, “It’s a pleasure and honour to be a part of Madison – a name most of us first heard of when we entered advertising. Madison’s collaborative work environment, exciting list of brands, and a digital creative first approach is very exciting to be in at the moment. I’ve known Vishal since my first job in digital advertising and am pleased to partner with him in his future growth plan for Madison Digital.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
