Brands
Gatorade welcomes Sumit Nagal as its new family member
Mumbai: After coming across tennis player Sumit Nagal’s heartfelt confession, Gatorade came forward to support Nagal by welcoming him to the Gatorade family with a 3-year association. Gatorade’s purpose has always been to fuel hardworking athletes forward along with its mission to remove the barriers to sporting success and encouraging greater participation.
With a vast history of supporting athletes across the world, Gatorade believes in enabling athletes to achieve peak performance. This move by Gatorade underscores its commitment towards helping athletes. In addition, Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI). Gatorade Sports Science Institute helps athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople.
PepsiCo India associate director – energy & hydration Ankit Agarwal adds on the association, “Gatorade has always believed in supporting sportspeople to achieve peak performance. Sumit is a role model for the new-gen athletes of India with his career being a true example of hard work and sweat that makes talent shine. As a brand that is dedicated to supporting athletes in removing barriers to sporting success, we are delighted to welcome Sumit to the Gatorade squad. We wish him the best as he represents the nation, and we hope to empower the next generation of athletes with this association as they continue to pursue their dreams.”
Tennis player, Nagal said, “I am deeply moved and grateful to join hands with Gatorade. This association comes to me at a pivotal time, and I am thankful my hard work and passion is getting recognized and appreciated. With Gatorade by my side, I am sure I will reach new heights and give it my all both on and off the court.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
