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Gary Kirsten partners with Yugen Infra for cricket villas near Goa
MUMBAI: Cricket dreams now come with a front porch and a golf course view. Yugen Infra, the real estate developer known for blending lifestyle with leisure, has roped in Gary Kirsten South African cricket legend and coach of India’s 2011 World Cup win to co-create 30 ultra-exclusive Cricket-Front Villas at its flagship Yugen Golf City near Goa’s MOPA International Airport.
The announcement, made at The Lalit in New Delhi on 6 August, marked the start of a strategic partnership between Kirsten, Russel Symcox of GK Investments, and Yugen Infra. Together, they’ll shape a residential project designed for those who want cricket to be more than just a weekend pastime, a lifestyle where the pitch is as close as the patio.
“These villas are more than homes; they are a celebration of India’s cricketing soul,” said Yugen Infra managing director Sheeshram Yadav. “We are transforming a nation’s passion into an everyday experience.”
The second innings of the evening featured the unveiling of True North International School Asia’s first residential institution pairing world-class academics with elite sports training. Spread over 10 acres, the school, developed with True North Group, will follow a dual-track curriculum offering mentorship in cricket, chess, and other competitive sports alongside rigorous academics.
“Education is the foundation of a progressive society,” Yadav added. “We want our students to have the discipline of athletes and the curiosity of scholars.”
Kirsten called the collaboration “impactful” and praised the vision of combining education with high-performance sport. The launch included a fireside chat on nurturing tomorrow’s champions with panellists such as Aakash Chaudhry, founder of Sparkl Edventure, and Prof Harish Chaudhry of IIT Delhi.
Guests ranged from school leaders of DPS, GD Goenka, and Heritage Group to global sports mentors, investors, and innovators all aligned with Yugen’s goal of building a community where the classroom and the cricket field are equally central to daily life.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.






