MAM
Garage Worldwide appoints Manish Arora as head of business
MUMBAI: Garage Worldwide – the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.
Arora has been in the business for more than 20 years, working with brands like Videocon, Pantaloons, Gitanjali Jewels & Lifestyle, MACHO Innerwear, Goa Tourism, Punjab Tourism, Rajasthan Tourism & Uttaranchal Tourism, SBI, LIC, Reliance Broadcast, Zee International, Godrej Agrovet, Mattel Toys (Hot Wheels, Scrabble, UNO), Asian Paints and across agencies like Quadrant, Ogilvy Mumbai, Percept and Saints & Warriors. He started his own firm Zebras Consulting a few years ago and was successfully leading the SBI brand.
“Garage brings with it the perfect blend of creative spark, technological innovation and media expertise. There is so much potential in all these areas in India and we may be at the tipping point of India’s digital explosion right now. The last year has really shown us the true power of digital, and I’m excited about harnessing that power at Garage Worldwide,” said Arora.
Garage Worldwide founder & CCO Raj Kamble said, “Manish’s diverse experience, including being an entrepreneur himself, make him the perfect fit for the culture at Garage. He brings a great balance of business, strategy and creative fervor to the table, and with him we look forward to taking our digital journey to the next level.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
