MAM
Garage Group elevates Abhishek Misra as AVP instructional design and e-learning
Mumbai: Garage Group, a full-service digital creative agency, is pleased to announce the elevation of Abhishek Misra as assistant vice president (AVP) for instructional design and e-learning. Previously heading the operations at Garage Group, Abhishek brings a wealth of experience in developing and implementing market strategies targeting key sectors and managing new businesses.
Notably, Garage Group has recently ventured into the burgeoning e-learning and instructional design vertical, leveraging its robust capabilities. Abhishek’s expertise will play a pivotal role in driving strategic development, quality assurance, team leadership, performance analysis, stakeholder communication, compliance, and budget management in the innovative education domain. His expertise extends beyond theoretical knowledge in instructional design and e-learning because of his prior experience in the education vertical before he joined Garage; it encompasses a practical understanding of how to leverage technology, pedagogical methods, and learner engagement strategies to deliver meaningful educational outcomes.
Commenting on his new role, Abhishek Misra said – “I’ve spent nearly six incredible years at Garage Group, which has been the highlight of my career. With Ms. Anjali Chauhan and Mr. Saurabh Gupta as my mentors, I’ve not only grown as a professional but enriched my personal growth. With great pride, I embrace this new role and I’m confident that I can navigate its unique challenges and thrive. My vision is to further elevate our E-Learning and Instructional Design capabilities, delivering innovative and transformative educational experiences that will shape the future of learning.”
Garage Group co-founder and managing partner Anjali Chauhan said: “Mr Abhishek Misra has been an integral part of the Garage family for over half a decade. His intrapreneurial mindset and commitment have played a pivotal role in shaping Garage’s journey, particularly in pioneering the e-learning and instructional design verticals. Mr. Abhishek’s promotion to the role of AVP in our Instructional Design and E-Learning vertical is a testament to his passion for innovative education solutions that align perfectly with our mission to transform the learning experience.
As AVP, he will play a pivotal role in driving the organisation’s mission forward, spearheading initiatives that will further revolutionise how we deliver and facilitate learning experiences. We are excited about the journey ahead with Misra leading the way.”
Garage Group is a full-service creative agency offering services in creative, digital media, social media, video production, OOH, DOOH, ITES, e-learning, and instructional design. The company has expanded into Garage Productions, Garage Media, and Garage Music. Garage Group’s mission is to deliver innovative and effective solutions to its clients while building lasting relationships.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
