MAM
Ganesh Shenoy joins MPG as VP – South
MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations.
Commenting on his appointment, MPG CEO Anita Nayyar said, “South has been one of MPGs fastest growing regions, having added clients worth 30 cr of media billing in the last 1 yr. Addition of Ganesh to our team not only reinforces our commitment to existing and new clients but also ensures that the momentum is maintained. Ganesh takes over from Ruby Bana who is Chief Intelligence officer India and South East Asia as of 1 January 2007.”
Shenoy joins MPG with 16 years experience in all the three sides of the media triangle, which includes working in media with agencies like Contract, Ogilvy and Lintas. He was also media manager with BPL, and has been deputy GM south For Hindustan Times.
He has handled a host of clients including Peugeot, General Motors, Dubai Waterfront, Infosys, Sun Microsystems, Intel, IBM, Dell, TITAN, Tanishq, Bru, Liril, Rexona, Lifebuoy.
Speaking about his new role Shenoy said, “I am delighted to be part of MPG. I am looking forward to the new challenge, hopefully leveraging on my past experience. The southern region has a vast advertising base that is growing rapidly. This should translate to great media business for us as well.”
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
