MAM
Ganesh Chaturthi inspires Mumbai Traffic Police’s initiative for safer streets
Mumbai: In a unique and innovative effort to address the issue of reckless behaviour on the road and promote traffic safety, Mumbai Traffic Police joined forces with Marolcha Maurya, one of Mumbai’s beloved Ganesh Chaturthi pandals. The collaborative initiative sought to harness the power of one of India’s most cherished festivals to inspire a change in how Indians approach road safety.
During this year’s Ganesh Chaturthi festival, Marolcha Maurya, with the creative support of FCB Ulka, introduced a captivating and thought-provoking concept to draw attention to traffic safety. The centrepiece of the pandal was Lord Ganesh himself, who was depicted wearing a seat belt, setting an example for all to follow. Additionally, his faithful vaahan, the mice, were adorned with bike helmets, emphasising the importance of protective gear.
FCB Ulka played a pivotal role in creating an engaging activation that complemented the theme of the pandal. They rewrote the popular prayer “Sukh karta, dukh harta” to incorporate the message of traffic safety. Devotees were given booklets containing the revised prayer, encouraging them to sing it during the festivities. This transformed the religious mantra into a powerful reminder of the significance of following traffic rules. The underlying message was clear: If Lord Ganesh adheres to traffic rules, so should you.
Traffic Police Mumbai joint commissioner Shri Pravin Padwal praised the initiative, saying, “Citizens should follow traffic rules. It is for their own safety. What I like about this Road Safety Aarti is that through a traditional tune, you get to know about the traffic rules. I hope people get inspired and start following all traffic rules all the time.”
FCB Ulka executive creative director Shailesh Khandeparkar, shared his insights about the innovative campaign, stating, “Most humans will do things out of fear of God. We just added our little twist to it, asking people to follow traffic rules for the love of God. And as it is based on a popular prayer, it is easily hummable, making it easy for everyone to follow the rules.”
The collaboration between Marolcha Maurya and the Mumbai Traffic Police is an inspiring example of how tradition, culture, and creativity can be harnessed to address pressing social issues. It demonstrates that change is possible when we all unite for a common cause. As Indian citizens continue to enjoy the festivities of Ganesh Chaturthi, they are reminded that even during celebrations, safety on the road should not be forgotten.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
