MAM
Gandhi Jayanti: Brands pay tribute to father of the nation
NEW DELHI: Today marks the one hundred fifty first birth anniversary of the father of the nation, Mahatma Gandhi. The uniquely pivotal role he played in India's struggle for independence is known to one and all. With ‘ahimsa’ and ‘satyagraha’ he changed the fate of an entire nation and its people.
Self-discipline, perseverance and self-sufficiency are some of the values Bapu espoused. For him, Khadi was a roadmap to becoming ‘atmanirbhar’: by encouraging local production and freeing India from the British yoke by adopting Swadeshi goods. Khadi was a tool to unite Indians at all levels. He taught us to be the change we wished to see in the world.
On the occasion of Gandhi Jayanti, brands try to reflect on these ethos and pay their tribute to this great leader. Brands across the board – from Khadi India, SBI, Unacademy to Tech Mahindra, National Geographic India, Vi, and many others – posted creatives on social media platforms.
Here’s a look at some of the creative campaigns to mark #GandhiJayanti.
Ashok Leyland
KVIC India
On the occasion of Gandhi Jayanti, let’s pledge to imbibe the ideals of Bapu in our lives and promise to adhere to them. That will be the most befitting way to offer our tribute to Bapu. #GandhiJayanti #Bapu #MahatmaGandhi #HappyGandhiJayanti pic.twitter.com/eDeZYnbWGW
— Khadi India (@kvicindia) October 2, 2020
Titan Watches
He taught us that true independence is being dependent on ourselves as a nation. Here's presenting Khadi by Titan, a tribute to the father of our nation.#HappyGandhiJayanti
In association with @kvicindia.
Explore Now: https://t.co/62t9UuuRsx
SKUs:
1740SL07
2629SL05 pic.twitter.com/oWXyN1v529— Titan Watches India (@titanwatches) October 2, 2020
TechMahindra
#MahatmaGandhi was a prominent advocate of the #dignity of labour. Our #SMART Academies and Centres try to impart his philosophy of respecting all jobs in their students. We aim to promote dignified living for all and empower them to #RiseforGood. #Gandhijayanti #skilling pic.twitter.com/FEXKgb7fWp
— Tech Mahindra Foundation (@techmahindracsr) October 1, 2020
National Geographic
https://www.facebook.com/natgeotv.india/photos/a.230026911415/10159100244051416/
BMW India
Paying our tribute to the man who drove the nation on the road to freedom and progress. #GandhiJayanti2020 pic.twitter.com/zgjaqvATOf
— bmwindia (@bmwindia) October 2, 2020
Vi
Tata Sky Official
Care Insurance
Bisleri
It has been our vision to serve 'One Nation, One Water' for 51 years and counting!
Honouring the birth anniversary of the ‘Father of the nation’, Bisleri wishes you #HappyGandhiJayanti#BisleriMineralWater #GandhiJayanti2020 #BeingVocalForLocal #OneNationOneWater pic.twitter.com/7pOhfE44dT— BisleriZone (@BisleriZone) October 2, 2020
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
