MAM
Gameskraft powers Indian athletes across track, field, para and archery
MUMBAI: When skill meets support, the scoreboard changes. That’s exactly what Gameskraft Foundation is banking on as it doubles down on India’s medal ambitions reaffirming partnerships with four key sporting foundations, the Inspire Institute of Sport (IIS), Anju Bobby Sports Foundation (ABSF), Gosports Foundation, and the Dola & Rahul Banerjee Sports Foundation (DRBSF).
“Over the past few years, our partnerships have shown encouraging results,” said Rishi Wadhera, Vice President – Corporate Communications & CSR, Gameskraft. “It’s been heartening to see how consistent support can make a meaningful difference in the journeys of emerging athletes. Our focus remains on nurturing potential, building sustainable infrastructure, and supporting communities in their efforts to create future champions. These collaborations are a reflection of our continued commitment to contributing positively to India’s sporting ecosystem with a long-term vision and are grateful to our partners for their commitment.”
Together, these collaborations form a medal-making machine supporting everything from para-athletes to archers and track stars, from grassroots training to global podiums.
At IIS, the Foundation backs the Athletics Centre of Excellence, whose star pupil Neeraj Chopra took home Silver in Javelin at the 2024 Paris Olympics. At ABSF, a new academy is taking shape in Bengaluru to foster more future Shaili Singhs who leapt to Bronze in Long Jump at the 2025 Asian Athletics Championships.
Lauding the efforts of the Gameskraft Foundation and their long-term commitment to a robust sports-driven culture, Anju Bobby George, Founder of ABSF and India’s first medallist in the World Athletic Championship said, “Our association with Gameskraft Foundation has been anchored in a shared belief in long-term impact. The backing we’ve received is not just empowering for our training infrastructure but has been vital in inspiring young girls from small towns to dream bigger.”
Gameskraft’s partnership with GoSports Foundation under the Para Champions Programme is a testament to inclusivity in sports. At the 2024 Paralympics, the results were golden literally with Sumit Antil and Dharambir grabbing Gold, Suhas Yethiraj securing Silver, and Rakesh Kumar bagging Bronze.
In the archery arena, Deepika Kumari supported via DRBSF scored Bronze at the 2025 Archery World Cup, aiming true with Gameskraft in her corner.
“For Indian sport to reach the success we aspire, it needs the coming together of more than just talent. Corporate India’s involvement in sport is pivotal, and some of our more prominent achievements have been a result of this support. At Gameskraft Foundation, we have people who are as obsessed with us about our Olympic ambitions. Together we have created a system for our athletes that gives them the best possible chance to succeed, and I am confident we will have more podiums coming from track and field in the near future.”, said Manisha Malhotra, President, Inspire Institute of Sport.
The results are already on the leaderboard, but Gameskraft isn’t done yet. With every laurel and long jump, the foundation is showing that gaming companies can play a serious role in India’s Olympic journey not just virtually, but with real impact on real tracks.
Now that’s how you level up.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
