MAM
Gallant Play appoints Anshuman as president
Mumbai: Gallant Play has announced the appointment of Anshuman as president. This strategic decision is aligned with Gallant Play’s ongoing dedication to promoting a world-class sporting culture throughout India. With Anshuman’s appointment, the organisation aims to further enhance its integrated playing and coaching solutions, offering premier facilities and expertise for kids and urban athletes across all age groups.
Anshuman brings more than two decades of extensive experience in business growth and consumer marketing in sectors of K12 education, university education and brand consulting. In his new role, Anshuman will play a key role in advancing brand’s vision. He will be responsible for overseeing the development and implementation of strategic initiatives, ensuring that the company’s state-of-the-art turf and coaching solutions continue to lead the industry.
As president, he’ll be handling a variety of critical operations which will offer strategic leadership to drive the expansion of Gallant Play’s offerings, ensuring the provision of high-quality sporting facilities and services. Additionally, he will manage the daily operations of the arenas, uphold high standards of facility management, and introduce innovative coaching practices. Market expansion will also be a significant focus, with Anshuman leading the development and execution of impactful go-to-market campaigns, forging essential partnerships, and driving business growth. His expertise in client relations will be vital in strengthening connections with sports organisations, schools, and community groups.
Gallant Sports & Infrastructure CEO and founder Nasir Ali said, “We are excited to welcome Anshuman to Gallant Play as our new President. His extensive experience and proven track record in various sectors will be instrumental in driving our vision forward. Anshuman’s strategic leadership will enhance our ability to offer top-notch sporting facilities and innovative coaching solutions across India. We are confident that his appointment will significantly contribute to our goal of fostering a world-class sporting culture and supporting India’s journey towards becoming a leading force in global sports.”
Gallant envisions partnering with schools nationwide to integrate sports into education, enhancing academic performance, well-being, and developing future leaders. Recognizing sports as a critical advantage for university admissions, Gallant aims to be in every school that values its transformative role.
Anshuman’s career includes launching Amerigo Education in India as country director, leading strategy, product development, and client acquisition. At GEMS Education, he launched 16 schools across 10 cities, significantly boosting enrolment. He has worked with brands like Adidas, Microsoft, GSK, and Domino’s at agencies including Wunderman, Ogilvy, and Contract Advertising. Anshuman now aligns with Gallant Play’s mission to foster a top-tier sports culture and support India’s Olympic ambitions.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
