Brands
G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December
Mumbai: G-SHOCK, the trailblazing force in unbreakable watches, is thrilled to announce the much-anticipated return of the ‘Shock The World’ tour to India after a hiatus of 11 years. In collaboration with Vh1 Supersonic, the spectacular celebration of music, culture, and the indomitable G-SHOCK spirit is set to unfold in the vibrant city of Mumbai on 16 December 2023.
In reaffirming our commitment to youth culture, G-SHOCK considers it a paramount mission to wholeheartedly support the flourishing endeavors of the younger generation. At the core of our values lies an unyielding commitment to foster the growth and success of the youth across various realms of real-life expression, encompassing music, sports, performing arts, street culture, and more. Through this steadfast resolve, we aim to be a catalyst for their achievements, contributing to and celebrating the dynamic spirit of youth culture.
Since its inception in 2008, the ‘Shock The World’ tour has evolved into a global phenomenon, showcasing the dynamic fusion of street culture, music, and the unyielding G-SHOCK spirit. Over the years, it has hosted performers whose electrifying acts have left an everlasting impact on audiences across 34 countries. The ‘Shock The World’ global event, which took place recently in Tokyo, New York, Berlin, London, Shanghai and Bali, is set to conclude in Mumbai this December.
This December, G-SHOCK’s ‘Shock The World’ promises an unforgettable night celebrating the brand ethos of absolute toughness along with cultural and musical brilliance in Mumbai. Featuring awe-inspiring feats by the father of G-SHOCK, Kikuo Ibe, alongside headlining artists Krsna and Paradox and DJ sets by Kayan and OG Shez, the event is set to create a spectacle that resonates with the core values of G-SHOCK—toughness, resilience, and innovation. The brand will also be announcing the culmination of the first-ever team G-SHOCK in India as part of these momentous celebrations.
Commenting on the unveiling for the G-SHOCK ‘Shock The World’ Tour in India, Casio India MD Hideki Imai said, “As the pioneering force behind unbreakable timepieces, G-SHOCK is thrilled to celebrate 40 iconic years of toughness by bringing back the electrifying ‘Shock The World’ tour to India after 11 long years, in collaboration with Vh1. The upcoming tour is poised to deliver a magnetic celebration spanning across some of the most definitive G-SHOCK models which have made history along with an amalgamation of the subcultures which it has inspired such as music, performing arts, street culture, all infused with the indomitable G-SHOCK spirit. This December, we are set to deliver an unforgettable night in Mumbai, featuring a curated experience with fascinating surprises that will bring our cherished audience closer to the iconic G-SHOCK spirit in a grander way.”
Viacom18 LIVE business head Gaurav Mashruwala said, “We are thrilled to join forces with G-SHOCK ‘Shock The World’ Tour in India. In tandem with Viacom18 Live, known for creating magnificent experiential events like Vh1 Supersonic, this event blends the unparalleled energy of Viacom18 Live with the indomitable spirit of G-SHOCK. Together, we’re excited to redefine the very essence of time, and bring to Mumbai an experience that transcends the ordinary – a fusion of music and culture that resonates with fans and enthusiasts”.
Attendees will have the exclusive opportunity to witness and explore the iconic and limited-edition G-SHOCK timepieces from across the world at a specially curated zone, allowing them to get up close and personal with some of the most sought-after G-SHOCK creations.
‘Shock The World’ stands as a cultural fest embodying G-SHOCK’s values—absolute toughness, resilient spirit, and constant innovation. The tour’s return to the vibrant Indian landscape, in association with Vh1 Supersonic, promises a magnetic euphoria through an irresistible lineup of performances and carefully curated presentations.
For all rap music and pop culture lovers, streetwear enthusiasts and G-SHOCK fans, get ready to roll and experience the time of your life with G-SHOCK! Register on the link below and secure your tickets for the ‘Shock The World’ Tour now!
Registrations for the ‘Shock The World’ Tour are now live and can be accessed here: https://www.gosupersonic.in/gshock/
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
