Brands
G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December
Mumbai: G-SHOCK, the trailblazing force in unbreakable watches, is thrilled to announce the much-anticipated return of the ‘Shock The World’ tour to India after a hiatus of 11 years. In collaboration with Vh1 Supersonic, the spectacular celebration of music, culture, and the indomitable G-SHOCK spirit is set to unfold in the vibrant city of Mumbai on 16 December 2023.
In reaffirming our commitment to youth culture, G-SHOCK considers it a paramount mission to wholeheartedly support the flourishing endeavors of the younger generation. At the core of our values lies an unyielding commitment to foster the growth and success of the youth across various realms of real-life expression, encompassing music, sports, performing arts, street culture, and more. Through this steadfast resolve, we aim to be a catalyst for their achievements, contributing to and celebrating the dynamic spirit of youth culture.
Since its inception in 2008, the ‘Shock The World’ tour has evolved into a global phenomenon, showcasing the dynamic fusion of street culture, music, and the unyielding G-SHOCK spirit. Over the years, it has hosted performers whose electrifying acts have left an everlasting impact on audiences across 34 countries. The ‘Shock The World’ global event, which took place recently in Tokyo, New York, Berlin, London, Shanghai and Bali, is set to conclude in Mumbai this December.
This December, G-SHOCK’s ‘Shock The World’ promises an unforgettable night celebrating the brand ethos of absolute toughness along with cultural and musical brilliance in Mumbai. Featuring awe-inspiring feats by the father of G-SHOCK, Kikuo Ibe, alongside headlining artists Krsna and Paradox and DJ sets by Kayan and OG Shez, the event is set to create a spectacle that resonates with the core values of G-SHOCK—toughness, resilience, and innovation. The brand will also be announcing the culmination of the first-ever team G-SHOCK in India as part of these momentous celebrations.
Commenting on the unveiling for the G-SHOCK ‘Shock The World’ Tour in India, Casio India MD Hideki Imai said, “As the pioneering force behind unbreakable timepieces, G-SHOCK is thrilled to celebrate 40 iconic years of toughness by bringing back the electrifying ‘Shock The World’ tour to India after 11 long years, in collaboration with Vh1. The upcoming tour is poised to deliver a magnetic celebration spanning across some of the most definitive G-SHOCK models which have made history along with an amalgamation of the subcultures which it has inspired such as music, performing arts, street culture, all infused with the indomitable G-SHOCK spirit. This December, we are set to deliver an unforgettable night in Mumbai, featuring a curated experience with fascinating surprises that will bring our cherished audience closer to the iconic G-SHOCK spirit in a grander way.”
Viacom18 LIVE business head Gaurav Mashruwala said, “We are thrilled to join forces with G-SHOCK ‘Shock The World’ Tour in India. In tandem with Viacom18 Live, known for creating magnificent experiential events like Vh1 Supersonic, this event blends the unparalleled energy of Viacom18 Live with the indomitable spirit of G-SHOCK. Together, we’re excited to redefine the very essence of time, and bring to Mumbai an experience that transcends the ordinary – a fusion of music and culture that resonates with fans and enthusiasts”.
Attendees will have the exclusive opportunity to witness and explore the iconic and limited-edition G-SHOCK timepieces from across the world at a specially curated zone, allowing them to get up close and personal with some of the most sought-after G-SHOCK creations.
‘Shock The World’ stands as a cultural fest embodying G-SHOCK’s values—absolute toughness, resilient spirit, and constant innovation. The tour’s return to the vibrant Indian landscape, in association with Vh1 Supersonic, promises a magnetic euphoria through an irresistible lineup of performances and carefully curated presentations.
For all rap music and pop culture lovers, streetwear enthusiasts and G-SHOCK fans, get ready to roll and experience the time of your life with G-SHOCK! Register on the link below and secure your tickets for the ‘Shock The World’ Tour now!
Registrations for the ‘Shock The World’ Tour are now live and can be accessed here: https://www.gosupersonic.in/gshock/
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
