Brands
G-Shock launches Origami-inspired DW-5600RGM and DW-6900RGM series
New models blend Japanese paper-folding art with shock-resistant toughness, priced at Rs 11,995 in India.
MUMBAI: G-Shock just folded time into art because when your watch draws from origami, even the seconds look ready to unfold into something unbreakable. Casio’s legendary toughness brand has dropped its latest statement pieces in India, the DW-5600RGM and DW-6900RGM series, inspired by the ancient Japanese art of paper folding. Launched on 23 February 2026, the collection fuses origami’s precision, creativity, and transformation with G-Shock’s signature shock resistance turning a watch into a wearable nod to both heritage and hard knocks.
The designs feature crisp fold-pattern motifs across the bezel and band, textured to mimic traditional washi paper, plus subtle dotted lines that echo valley and mountain creases. A crane engraving graces the back case and LED backlight, a timeless origami symbol of longevity, hope, and limitless potential. Both models stay true to their Japanese roots with “Made in Japan” production and specially themed packaging.
Offered in two colourways deep black (DW-5600RGM-1DR) for the classic square-face silhouette and warm off-white (DW-6900RGM-5DR) for the bolder round-face look, the watches keep G-Shock’s core toughness intact, shock-resistant structure, 200-metre water resistance, Super Illuminator LED backlight, 1/100-second stopwatch, countdown timer, multi-function alarm, and full auto-calendar through 2099. A long-life battery lasts approximately five years.
In a nod to sustainability, the bezel and band use bio-based resin from renewable sources, cutting environmental impact without sacrificing durability or performance.
Priced at Rs 11,995 (inclusive of all taxes), the series is now available at Casio India outlets, G-Shock exclusive stores, and online. For anyone who wants a timepiece that’s equal parts cultural whisper and street-ready resilience, these origami-infused G-Shocks fold elegance and toughness into one very wearable package proving that sometimes the strongest things start as a single sheet of inspiration.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
