MAM
G-Shock India launches new brand campaign ‘Rise Above the Shocks’
Mumbai: Wieden+Kennedy India, unveils ‘Rise Above The Shocks,’ a compelling campaign designed to encourage individuals to tackle adversities with unwavering determination and resilience. Embodying G-SHOCK’s ethos of constant evolution and Shubman Gill’s relentless spirit, the campaign portrays the GA-2100 series as a symbol of survival in the face of challenges. The campaign celebrates the collaboration of these two entities with three impactful films.
The campaign will go live across channels including social media, OOH and OTT amongst others.
Casio India managing director Hideki Imai said “ We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to celebrate the DNA of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”
Speaking about the campaign, Wieden+Kennedy India national creative director Kapil Batra said – “Shubhman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G-SHOCK has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubhman’s and G-Shock’s shared ability to rise above any shock, presented in a visually captivating way, by the filmmaker Raylin Valles and his team at 10 Films.”
Wieden+Kennedy India head of business Shreekant Srinivasan said – “At Wieden + Kennedy we help brands discover the power of their voice, and that’s what we want to achieve with ‘Rise above the Shocks’. Working around the business challenge of making an iconic brand relevant to the Gen-Zs of India, this campaign aims to position the brand as more than just timepieces; but as fashion statements and symbols of individuality.”
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
