Brands
G-SHOCK commemorates World Earth Day with the launch of G-5600BG-1
Mumbai: G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, proudly announces the launch of its latest innovation, the ‘Back to G-SHOCK’ G-5600BG-1, on the occasion of World Earth Day. This limited-edition timepiece reaffirms the brand’s continuous commitment to innovation, sustainability, and the relentless pursuit of excellence in watchmaking.
The G5600BG-1 is not only visually striking but also environmentally conscious. Crafted from recycled resin, the timepiece exemplifies G-SHOCK’s dedication to reducing environmental impact while maintaining its renowned durability and style. Each watch features a bezel and band made from resin scraps, ingeniously repurposed from previous CASIO watch manufacturing processes. The vibrant multicolored pattern of the timepiece is a testament to the brand’s innovative design approach, with each watch boasting a unique appearance.
This limited-edition watch has been designed essentially to mark 12 April, the birthday of G-SHOCK.
Furthermore, the packaging of each watch is thoughtfully crafted from eco-friendly materials, reinforcing G-SHOCK’s commitment to sustainability across its entire product lifecycle. Furthering the eco-conscious ethos, in addition to minimising the environmental footprint of resin waste, the G5600BG-1 is equipped with Tough Solar technology, ensuring it remains charged through sunlight exposure. Other hallmark features include shock resistance, 200 meters of water resistance, alarms, timers and a full automatic calendar.
Priced at Rs 9,995, the ‘Back to G-SHOCK’ G5600BG-1 offers watch enthusiasts the opportunity to own a piece of G-SHOCK history while supporting sustainable practices. The limited-edition timepiece will be available at Casio & G-SHOCK Exclusive stores nationwide and online from end of April 2024.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
