Brands
Fyers makes its winning move with American Gambits
MUMBAI: Check, mate, and market ready! Fyers, India’s tech-driven brokerage and investment platform, has announced a strategic move of its own, becoming the title sponsor of the American Gambits, one of the most dynamic franchises in the Global Chess League.
The three-year partnership brings together two worlds that thrive on foresight, discipline, and data-driven precision. The announcement, held in Bengaluru, also marked the unveiling of the team’s official jersey, in the presence of American Gambits co-owner Prachura PP; Fyers co-founder and CEO Tejas Khoday; and Fyers SVP and marketing head Lucky Saini.
“Fyers embodies the same spirit that drives the American Gambits: strategic thinking, precision, and bold decision-making under pressure,” said Prachura PP. “This partnership is not just about sponsorship, but about shaping chess into a modern, data-driven, aspirational sport.”
A chess enthusiast himself, Tejas Khoday drew parallels between the game and investing. “Every move in chess mirrors the mindset needed in trading, thinking ahead, assessing risk, and staying calm under pressure. This partnership celebrates that shared discipline and strategic intelligence,” he said.
Adding to that, Lucky Saini noted, “Both chess and investing reward focus, timing, and calculated risk-taking. Through this partnership, we aim to inspire people to think strategically, both on the board and in the markets.”
Team co-owner and cricketer R Ashwin welcomed Fyers to the Gambits family, calling the association “a step toward building a robust and inspiring ecosystem for the sport.”
The Global Chess League returns for its third season in Mumbai from 13 to 24 December 2025, and with Fyers joining the Gambits, the game is about to get even more strategic, both on and off the board.
Brands
Wow! Momo appoints Sylvia Dutta to lead corporate communications and PR
Ex-Jubilant FoodWorks communications lead swaps pizza for momos as QSR chain sharpens brand push
MUMBAI: From pizza boxes to momo cartons, Sylvia Dutta is on the move. After more than a decade shaping the communications playbook at Jubilant FoodWorks, the former lead for corporate communications has joined Wow! Momo as lead, corporate communications and PR, signalling the fast-growing QSR chain’s intent to double down on brand muscle.
Dutta spent over 14 years at Jubilant FoodWorks, steering communications for marquee brands including Domino’s Pizza, Dunkin’ Donuts, Popeyes and Hong’s Kitchen across India and neighbouring markets. Her tenure saw high-impact campaigns, milestone store launches and crisis communications through periods of rapid expansion in India’s fiercely competitive food services sector.
At Wow! Momo, she steps into a business that has scaled from a single kiosk in 2008 to more than 800 stores across 80 cities, spanning formats such as Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi. The company is widely seen as one of India’s fastest-growing homegrown QSR chains, built on a simple product and an aggressive expansion strategy.
Dutta’s remit will cover corporate communications, media relations, reputation management and strategic brand positioning, areas that are becoming critical as QSR players chase scale and investor attention in an increasingly crowded market.
Her career arc runs from newsrooms to boardrooms. She began as a news anchor with Northeast TV before moving into public relations, with early stints at Grey Worldwide and GMR Delhi International Airport. At DIAL, she worked on the launch of Terminal 3 and contributed to international projects, earning internal recognition for execution.
At Jubilant, she rose through the ranks to lead communications, handling everything from external messaging to CSR initiatives. Campaigns under her watch ranged from brand storytelling to public-interest messaging, alongside projects such as documenting Domino’s India journey in a coffee table book.
Dutta described the move as a shift “from one beloved dough to a whole universe of flavour”, underscoring continuity in ambition rather than category.
The hire comes as Wow! Momo looks to deepen its brand narrative beyond product, betting on sharper storytelling to match its breakneck physical expansion. In a market where attention is as contested as appetite, the brief is clear. Build recall, manage reputation and keep the story moving.
From 30-minute deliveries to street-side staples turned national brands, the script has changed. The pace has not.
