Brands
Future Consumer introduces braille friendly products on World Braille Day
MUMBAI: Future Consumer Ltd (FCL) launched braille friendly packaging for its body wash brand, ThinkSkin with Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team on World Braille Day.
Priced at the rate of a soap, ThinkSkin is a contemporary body wash brand that aims to upgrade customers from using soap to body wash. The launch of braille packaging is in line with the company’s vision of representing FMCG 2.0 industry and empowering the consumer experience.
Future Consumer managing director Ashni Biyani said, “As a FMCG 2.0 company, we offer innovative products that make life easier for our consumers. Braille packaging is a small step towards assisting the visual impaired in their daily routine. As a brand ThinkSkin empowers consumers to upgrade to body wash at the price of the soap. We will soon introduce never seen before innovation in product and packaging that will take consumer experience to the next level.”
Future Consumer head – home and personal care Keshav Biyani said, “Advancements in technology gives us an opportunity to experiment not only with the core product but also with the packaging. Braille friendly products is just the tip of the iceberg. In the months to come consumers will experience products that will have a unique differentiation from what is currently available in the market.”
Staying in line with its inclusive approach, FCL will soon be launching more braille friendly products in various other categories like spices, sauces, and multiple home care products. Crafted for the visually impaired, Braille Packaged body washes will be available at Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage and Easyday stores in the country.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
