Brands
FundsIndia puts retail at the centre as Rhishabh Garg takes charge of digital business
BENGALURU: FundsIndia has appointed Rhishabh Garg as chief executive officer, digital business, signalling a renewed push to scale its retail investing franchise as participation by Indian households deepens.
Garg will lead FundsIndia’s B2C strategy, overseeing product innovation, customer experience and growth, as the digital-first investment platform doubles down on technology-led, research-backed investing solutions for retail users.
The appointment fits into FundsIndia’s three-pronged leadership structure. The digital business will be led by Garg, while Manish Gadhvi continues as chief executive officer, partners business, and Srinivas Mendu remains chief executive officer, private wealth. All three report to Akshay Sapru, group chief executive officer, FundsIndia, and are tasked with driving coordinated growth across the organisation.
Garg brings more than a decade of experience across digital finance and consumer internet businesses. Most recently, he served as head of term insurance at PolicyBazaar, where he drove growth, customer engagement and product and distribution strategy at scale. An alumnus of the Indian Institute of Technology, Delhi and the Indian School of Business, he has built and led teams across product, distribution and growth roles within India’s digital financial services ecosystem.
“I am delighted to join FundsIndia at a defining moment in its journey, as retail participation in Indian markets continues to deepen and mature,” said Rhishabh Garg, CEO – Digital (Retail), FundsIndia. “I truly value the trust placed in me by the leadership, and I look forward to working with a passionate, high-performing team to build on FundsIndia’s strong foundation of research, trust and technology. Together, our focus will be on simplifying investing, elevating customer experience, and enabling millions of Indians to build long-term wealth with clarity and confidence.”
At FundsIndia, Garg will focus on strengthening digital capabilities, refining product journeys and building high-performing teams aligned with the company’s mission of making investing simpler and more accessible.
Founded in 2009, FundsIndia operates across digital retail, partner-led distribution and private wealth, offering investment products spanning mutual funds, equities and insurance. With over a million customers and partners, the platform is positioning itself for the next leg of growth as retail investors become more sophisticated and digitally native.
By handing the digital reins to a seasoned consumer-finance operator, FundsIndia is making its intent clear. Retail is no longer just a vertical. It is the engine.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
