MAM
Fun Technologies’ SkillJam inks deal with Virgin Games
MUMBAI: Fun Technologies plc, a leading provider of skill gaming technology, online sports information and fantasy sports, has entered into exclusive multi-year agreements with Virgin Games Ltd through its two subsidiary companies – SkillJam Technologies Corporation and SkillJam EU Limited. This will enable SkillJam to become Virgin’s exclusive suppliers of skill-game products and services.
SkillJam will provide the largest library of skill-based games available, including leading single-player branded games such as Zuma, Bejeweled, Collapse, Solitaire and Name that Tune, as well as leading multi-player games like Pool, Chess, Checkers, Hearts and Backgammon.
SkillJam will develop, operate and support customised, Virgin-branded skill gaming websites for the US, UK, and European markets.
Fun CEO Lorne Abony said, “Virgin is one of the world’s great consumer brands. It has a tremendous track record of achievement across a host of categories, and we are proud to have been selected as Virgin’s exclusive skill games provider. Furthermore, we are thrilled to partner with them as they extend their success into the rapidly growing online gaming market. We believe that coupling the strength of the Virgin brand with the world-class gaming and user experience on the SkillJam platform will create a highly compelling gaming destination. The agreement with Virgin further underscores our commitment to worldwide expansion, growth through alternative distribution channels and partnering with leading brands.”
Virgin Games managing director Oscar Nieboer added, “This partnership is a major step in our ambition to build a destination gaming site for the mainstream market. The marriage of our brand, distribution and marketing muscle with SkillJam’s world-class technology and content will be a potent force in the market. We are very excited by our partnership with SkillJam, and it represents a significant investment for us in both Europe and North America.”
Launched in July 2004, Virgin Games is a wholly owned trading division of Virgin.com Limited. The Virgin Games website focuses on entertainment, offering a wide selection of games that can be played for fun, cash or prizes, as well as a range of unique offers not available on other sites. Part of the Virgin Group, the site is aimed at the mass-market gamer and draws on the extensive distribution network of Virgin businesses.
SkillJam is a multi-channel provider of skill-gaming technology and solutions. It develops and distributes private-label gaming solutions for a broad network of partner destination sites in the US and abroad, including AOL, MSN’s Zone.com and Disney’s Go.com.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
