MAM
Full throttle for Admatazz as it drives Kelvinn’s digital mandate
MUMBAI: Vrooming into the fast lane of success, Mumbai-based strategy-led agency Admatazz has won the coveted end-to-end digital marketing mandate for Kelvinn, the global autocare brand under the Elvi Group umbrella. The account win, following a tightly contested multi-agency pitch, puts Admatazz firmly in the driver’s seat to steer Kelvinn’s ambitious digital growth worldwide.
Under the mandate, Admatazz will handle social media management, influencer marketing, performance marketing, and campaign execution, ensuring a unified brand presence across platforms.
Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “Over the past eight years, Admatazz has built deep expertise in automotive and autocare marketing. We’ll apply that experience, grounded in audience insights and data-driven media planning, to help Kelvinn achieve its growth goals.”
Admatazz DGM national retail marketing, Subodh Nair said “A cohesive digital strategy is essential to reach today’s autocare consumers. Partnering with an agency that understands our category and modern marketing gives us the clarity and focus we need to strengthen Kelvinn’s presence worldwide.”
With Admatazz’s knack for combining clear business thinking with bold creative execution, the partnership promises to shift gears for Kelvinn fuelling brand visibility, deeper audience engagement, and global market expansion.
MAM
Boldfit extends partnership with Royal Challengers Bengaluru
New “Champions #TrainBold” campaign offers fans chance to win player-used gear.
MUMBAI: Boldfit just raised the bar with RCB because when your training gear comes straight from the champions’ gym, even your home workout starts feeling like a title chase. Boldfit, India’s leading sports and fitness brand, has announced the next chapter of its partnership with Royal Challengers Bengaluru (RCB) for the 2026 IPL season through the campaign “Champions #TrainBold”. Now in its third year backing the franchise, Boldfit is moving beyond sponsorship to co-creation, designing performance products based on the team’s real training needs and intensity.
At the centre of the campaign is a limited-edition RCB x Boldfit merchandise collection featuring towels, lifting belts, grips, sports equipment, hydration bottles and shakers all built for those who train with intent. Every purchase gives fans a chance to win authentic, player-used training equipment from the RCB team gym, including lifting belts, yoga mats, skipping ropes, resistance bands, gym balls and more, each accompanied by an authenticated RCB metal placard.
Boldfit founder Pallav Bihani said, “RCB fans have always been known for their bold energy. But boldness doesn’t stop in the stands, it’s built every day in training. This year, our partnership evolves from support to co-creation, building products with the team, for everyone who chooses to train bolder.”
The campaign celebrates last season’s momentum while pushing fans to embrace the same disciplined, high-performance mindset that defines the RCB squad.
In the high-stakes world of the IPL, where every boundary and every wicket matters, Boldfit isn’t just sponsoring a team, it’s giving fans a piece of the grind, proving that champions aren’t made only on match day; they’re forged in the gym, one bold rep at a time.
