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Fulcro to handle Whisper’s digital creative mandate
MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.
Commenting on the association, Fulcro founder and MD Sabyasachi Mitter said, “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital. We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connect between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together.’’
Fulcro has also built a consultative practice that helps organisations undertake end-to-end digital transformation mandates and ensure that all elements of the digital strategy converge holistically towards tangible business goals.
Today, the company stands for disruption and has worked with some of the largest and most renowned Indian brands across various business domains including Hero MotoCorp, ASUS, Kotak Mahindra, Tata Motors, P&G, ACC Cement, Standard Chartered, HDFC Bank, SBI, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Panasonic Life Solutions, Morphy Richards, Aristocrat, Pearson Education, Kohler, Yatra, Canara HSBC OBC General Insurance, etc.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
