MAM
Fulcro appoints Brijesh Parmar as executive creative director
MUMBAI: Brijesh Parmar will now lead the Art team at Fulcro, and has been appointed as the Executive Creative Director – Art in the organization. With 3 Cannes and multiple international design awards under his belt, Brijesh brings 15 years of wide experience in creative communication. He was one of the brains behind some of the most enthralling campaigns such as SaregamaCarvaan, Fogg perfume body spray, McDonalds, Bajaj Electricals, TATA Capitals, Cadbury Eclairs, KenStar, and Red Chief to name a few. The current gamut of brands under his purview include Bajaj Electricals, Asus Mobiles, Hero, Morphy, Pearson Education HDFC Bank, Aristocrat luggage and Anchor by Panasonic.
Speaking about his association with Fulcro, Brijesh, said, “I am happy to come on board Fulcro and head the design and creative team here. Design thinking and creativity are the highlight of all ad campaigns today and an important aspect of the digital market. I hope to bring in more value add to the process at Fulcro with my experience, and look forward to a creative and fruitful association with the team going forward.”
Adding his comments, Mr.Sabyasachi Mitter, Founder and Managing Director, Fulcro said, “It is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.”
Over the years, Brijesh’s work has won top honours at over 25 awards including Cannes, New York Festival, Andy Awards, Spikes Asia Advertising Festival, and AP Ad Fest – across all marketing communication verticals – print, radio, TVC, BTL & outdoor, as well as digital. With him, brands have succeeded in creating impactful communication, breaking the clutter of monotony.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
