MAM
Fujitsu targets Asian consumer electronics market with 8-bit Microcontrollers
MUMBAI: Fujitsu Microelectronics Asia Pte Ltd (FMAL) has announced the new 8-bit microcontrollers (MCUs) series developed for consumer electronics and home appliances. The new series of high-performance 8-bit MCUs are the latest additions to the Fujitsu F?MC-8FX family.
“Many home appliances and automotive products today are evolving from analog to digital control, and 8-bit MCU remains the most cost-effective solution. To meet these emerging market opportunities, Fujitsu has developed an impressive product portfolio which has key concepts like high performance, low power, as low-cost powerful tools with versatile peripherals.” said FMAL marketing general manager Andy Chang.
According to an official release, this series has been launched in response to the growing demand for consumer electronics and appliances that offer low power consumption and high performance. It uses merely one-fifth the power, yet offers five times the processing capacity of earlier Fujitsu products. It has designed for use with both 5V and 3V power supplies, and offers functionality at a wide range of voltages to accommodate a variety of power-supply designs.
Features like flash memory, analog-to-digital converter, interrupts, 16-bit timers and pulse width modulation output, along with support for UART, LIN and I2C interfaces are a part of the 8FX series. These features are designed to suit the various application requirements.
In addition, Fujitsu provides a proprietary software called Softune IDE which can debug, simulate, emulate and edit the program code. This software supports both ANSI C and Assembly Language. When both languages are used on the same file, Softune will compile them seamlessly, adds the release.
Also, in order to support the development environment of the MCUs, Fujitsu is providing an evaluation board and developer’s kit that works with the entire F?MC-8FX family, providing a single environment for development and evaluation.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
