MAM
Fujitsu targets Asian consumer electronics market with 8-bit Microcontrollers
MUMBAI: Fujitsu Microelectronics Asia Pte Ltd (FMAL) has announced the new 8-bit microcontrollers (MCUs) series developed for consumer electronics and home appliances. The new series of high-performance 8-bit MCUs are the latest additions to the Fujitsu F?MC-8FX family.
“Many home appliances and automotive products today are evolving from analog to digital control, and 8-bit MCU remains the most cost-effective solution. To meet these emerging market opportunities, Fujitsu has developed an impressive product portfolio which has key concepts like high performance, low power, as low-cost powerful tools with versatile peripherals.” said FMAL marketing general manager Andy Chang.
According to an official release, this series has been launched in response to the growing demand for consumer electronics and appliances that offer low power consumption and high performance. It uses merely one-fifth the power, yet offers five times the processing capacity of earlier Fujitsu products. It has designed for use with both 5V and 3V power supplies, and offers functionality at a wide range of voltages to accommodate a variety of power-supply designs.
Features like flash memory, analog-to-digital converter, interrupts, 16-bit timers and pulse width modulation output, along with support for UART, LIN and I2C interfaces are a part of the 8FX series. These features are designed to suit the various application requirements.
In addition, Fujitsu provides a proprietary software called Softune IDE which can debug, simulate, emulate and edit the program code. This software supports both ANSI C and Assembly Language. When both languages are used on the same file, Softune will compile them seamlessly, adds the release.
Also, in order to support the development environment of the MCUs, Fujitsu is providing an evaluation board and developer’s kit that works with the entire F?MC-8FX family, providing a single environment for development and evaluation.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
