Brands
Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras
MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.
The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.
Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”
“Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.
Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”
In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
