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Fry and Mighty HyFun celebrates India’s global potato power play
MUMBAI: As the world bites into French Fries Day, India is frying high and it’s not just about the spuds. Frozen fries are having a global moment, and India’s making sure it has a seat and a plate at the table. Leading the charge is Hyfun Foods, which on this French Fries Day celebrates not just the golden crisp, but a golden opportunity: turning India into a global hub for potato innovation.
In FY 2023–24, India exported over 135,877 tonnes of frozen French fries worth Rs 1,478.73 crore, with Hyfun contributing the lion’s share to this crispy crusade. From straight cut to crinkle to peri-peri fries, HyFun now serves up potato perfection in over 40 countries.
But beyond the global stats and sizzling exports lies a quiet revolution back home in Gujarat’s potato fields.
What began as a modest contract-farming initiative with 200 farmers has now grown into Hyfarm, an agri-arm that supports over 7,000 smallholders across 35,000 plus acres in North Gujarat. And by 2028, HyFun aims to empower 30,000 plus farmers, focusing on climate-smart practices and stable income models.
“At HyFun, growth has never been just about numbers. It’s about empowering farmers, advancing agriculture with science and technology, and creating a profitable and sustainable future,” said Hyfun Foods managing director & group CEO Haresh Karamchandani.
Home to one of Asia’s largest potato processing plants, HyFun’s Gujarat facility can process over 1,000 tonnes of potatoes daily, blending agritech precision with palate-pleasing versatility from hash browns to coated fries.
This French Fries Day, Hyfun isn’t just celebrating a snack, it’s celebrating India’s place on the global plate, powered by its farmers, technology, and taste buds.
Because when it comes to putting India on the global food map these fries are just the beginning.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
