MAM
Fruit drink TUK3 launched in South India
BANGALORE: FIL Industries Limited (FIL) announced the South-India launch of TUK3, the all seasons fruit drink in India with a unique combination of Seabuckthorn (Ladakh Berry), Kashmiri apples, and Indian Mangoes. TUK3 has been launched under FRUITFIL, the umbrella brand of the juice division of FIL.
“With the launch of this drink, we hope to capture a seizable share of the fruit drink market which is growing at an approximate rate of 25 per cent”, said FIL vice president sales and marketing Lokesh Naidu.
FIL has carried out in depth research to understand market and consumer behavior. TUK, the name of the drink comes from the tongue-clacking sound produced to express a distinct, taste bud hitting lingering sensation, which is aimed to appeal to kids. The fruit content in TUK3 makes it a natural energizer, enhancing body endurance, and strengthens memory apart from being rich in oxygen. It claims to nourish the brain, eyes and other vital organs and is rich in vitamin C explains an official release.
TUK3 is available in an attractive and colorful pack. The product will debut in retail stores in Northern India in the first phase of its launch, and throughout India in the subsequent phases.
The campaign is supported by two audiovisuals.”Creatives for these audio-visuals have been done in-house and shot by Delhi based Xebec Films. Starting 25 July, they will be telecast first on childrens’ channels – Cartoon Network and Pogo,” FIL marketing manager-brands Abhay Gaba. “We will spend Rs.20 million till March 2006 towards promotion activities”, added Gaba.
The company has set up its distribution network covering 16 Indian States for the marketing of its products under the FRUITFIL brand. It has also set up a state of art tetrapak filling line for the packing of its products, apart from having tie ups at four different locations across the country. Two hundred ml tetra-packs will be used for smaller packaging, for larger sizes, FIL is toying with PET bottles.
FIL has its own state of art, ISO 9001 and HACCP certified plant at Rangreth, Srinagar, which is a 100 per cent EOU. The total turnover of the group is Rs.1billion.
Brands
Hyatt reshuffles leadership as Sunjae Sharma moves to Asia Pacific role, Vikas Chawla named India president
Hotel group sharpens regional leadership as India emerges as a key growth engine
GURUGRAM: Hyatt Hotels Corporation has reshuffled its leadership deck in Asia Pacific, elevating Sunjae Sharma to a broader regional role and appointing Vikas Chawla as president for India and Southwest Asia. The move underscores the company’s push to strengthen its leadership bench as it accelerates expansion in one of its most promising markets.
Sharma, currently managing director for India and Southwest Asia, will relocate to Hong Kong to take on expanded responsibilities across the Asia Pacific region. The transition marks the next step in a career closely tied to Hyatt’s growth in India.
In an internal communication, David Udell, group president – Asia Pacific, Hyatt Hotels Corporation, said Sharma’s appointment reflects Hyatt’s ambitions to scale its operations across Asia Pacific. Udell credited Sharma with helping shape the brand’s India story since joining the company in 2002 at Grand Hyatt Delhi.
Over the past two decades, Sharma has played a central role in expanding Hyatt’s footprint in the country, strengthening operational capabilities and nurturing hospitality talent across the market.
Taking over the India and Southwest Asia reins is Vikas Chawla, who will assume the role of president from April 1. Based in India, Chawla will oversee Hyatt’s strategy, performance and expansion in the region and report directly to Udell.
Chawla arrives with nearly three decades of experience spanning food services, beverages and consulting. He most recently served as managing director and chief executive of Compass Group India, part of Compass Group Plc. Earlier in his career, he founded beverage brand Raskik and held senior leadership roles at The Coca-Cola Company across India and Southeast Europe.
India has emerged as a cornerstone of Hyatt’s global growth strategy. The company currently operates 85 hotels across multiple brands in the country, riding a wave of demand driven by domestic leisure travel, a rebound in business travel and rising appetite for experience-led luxury hospitality.
Hyatt has previously outlined plans to expand its footprint further, targeting 100 hotels in India by 2030.
Chawla said his focus will be on deepening owner partnerships and accelerating brand-led expansion. The goal, he added, is to position Hyatt as the hospitality brand of choice for discerning travellers across the country.
With India’s travel boom gathering pace and Hyatt betting big on the market, the leadership shuffle signals one thing clearly: the race for India’s luxury traveller is only just heating up.
