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Frost & Sullivan’s report on the streaming media market

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MUMBAI: Media streaming over the Internet faces stiff competition from traditional television. The anticipated convergence of television, cable, and the Internet and high speed Internet access are expected to lessen the impact of this restraint.

New analysis from Frost & Sullivan on the world media streaming platforms, reveals that revenue in this market totaled $720.5 million in 2003. The number is projected to grow significantly by 2010.

One of the company’s analysts Mukul Krishna was quoted in a company release saying, “Online content owners are under pressure to provide a value proposition that can draw customers from televisions to their desktop screens. This is an uphill task, considering the present quality of streaming over the Internet compared to that of television and the amount of content available to television viewers.”

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The report further noted that in order to compensate for the lower visual quality, Internet content providers need to focus on niche markets such as adult and sports entertainment — otherwise available by subscription or pay-per-view. Delivering a richer viewing experience through higher bandwidth coupled with better video compression is also likely to attract new users.

There is also a rising demand for high quality video streaming, sparked off by the application of digital media in the phenomenally growing mobile wireless market. With end users looking for rich multimedia experiences, streaming platform providers are striving to enable delivery to portable wireless devices states the release.

These platform providers are usually multinational giants with the financial might and resources to provide free basic media players along with their systems. With two or three branded players installed in systems, there is hardly any demand for new units offered by new entrants. This lack of demand coupled with lack of resources proves to be a barrier to the entry of new market participants, and established companies usually acquire any new entrants. In addition, the market is beset by concerns such as piracy and digital rights management, patent infringement litigation, and anti-trust issues.

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However the report has noted that in spite of these challenges, the media streaming platform market holds great potential for the participants. In fact, participants from the telecom and other allied technology markets are also seeking opportunities in the streaming space which adds a new dimension to the competitive environment.

“In a nutshell, market success of participants will hinge on the level of functionality, portability, and reliability they can provide to their customers” concluded Krishna.

International growth consultancy group Frost & Sullivan has been supporting clients’ expansion for more than four decades. Its market expertise covers a broad spectrum of industries, while the portfolio of advisory competencies includes custom strategic consulting, market intelligence, and management training.

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MAM

WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer

Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan

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LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.

Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.

At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.

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Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.

Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.

Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.

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Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.

She will be based in New York and will join WPP’s executive committee.

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