MAM
From Street to Suite: BlackCab Agency Network’s Creative campaign for Sofitel Mumbai BKC
Mumbai: BlackCab, a creative digital marketing agency collaborates with Sofitel Mumbai BKC, a French luxury and local cuisine in the world’s most exciting city Mumbai. Secret Sauce Studios, a BlackCab Agency Network, brings its expertise with strong research and understanding of photography, and cinematic videography, ensuring Sofitel stands out with a flavour of its own.
BlackCab’s initial inspiration for the project stemmed from a desire to pay homage to Mohammad Ali Road and integrate it into the larger narrative of the festival “Jashn-E-Iftar ”. Sofitel, renowned for its culinary excellence, seamlessly incorporated the concept by assembling a diverse chef team, recreating the magic of Mohammad Ali Road within the opulent ambience of their establishment. This fusion of expertise and cultural homage ensured that patrons experienced the authentic flavours and vibrant atmosphere synonymous with the iconic street, adding a unique and immersive dimension to the festival experience.
Secret Sauce Studios endeavoured to not only document the dishes but also capture the heartfelt narratives underlying chefs, creating a rich tapestry of culture and community that goes beyond mere culinary offerings. Through the camera lens of Secret Sauce, the aim was to immerse viewers in a realm where each ingredient narrates its tale, every dish symbolizes a dedication to craftsmanship, and every instance pays homage to the enduring traditions that shape Ramadan at Mohammad Ali Road.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
