Digital
From scripts to notifications: Vicky Kaushal’s special delivery on Zomato
Mumbai: Zomato, India’s food ordering and delivery platform, has joined forces with the acclaimed Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw. Known for his stellar performance on screen, as part of the collaboration, Vicky Kaushal, in a unique twist, will be seen stepping into a different role for a day, playing, crafting, and sending orders on Zomato.
In Zomato’s latest ad film, Zomato users are greeted with notifications written by Vicky Kaushal himself. From creating personalized breakfast requests to exploring pizza preferences, such as the choice of pineapples as toppings, the actor embodies the commanding nature of his character. Creating a seamless connection between the film and the Zomato platform, the actor also encourages people to watch “Sam Bahadur” in theaters. This collaboration extends beyond the screen to social media content that captivates audiences, tailored notifications that tantalize taste buds, visually appealing app banners, and cityscape hoardings. Zomato and Vicky Kaushal offer users a distinctive fusion of delightful orders and engaging stories, transforming every interaction into an enjoyable experience.
As part of the celebrations, Zomato also hosted a special secret screening of Sam Bahadur for its delivery partners in Delhi. Vicky Kaushal, portraying reel-life Sam, graced the screening as a surprise for the 200 delivery partners who attended it.
Digital
Newmbharat ride-booking app to launch with zero commissions
WEML unveils prepaid platform eliminating surge pricing, aims to stabilise driver earnings and fix fares for passengers.
MUMBAI: Ride-hailing in India is about to get a fare shake-up because when commissions vanish, the only thing surging might be driver smiles. World Economic Mobility Limited (WEML), governed by the Narayanihiti Trust, is gearing up to launch Nembharat, a new ride-booking app that scraps driver commissions and passenger surge pricing entirely. The prepaid, cashless platform promises drivers keep 100 per cent of their earnings while commuters enjoy fixed, predictable fares no dynamic pricing surprises.
The move lands amid ongoing tension in the sector: driver strikes over low take-home pay, passenger gripes about safety and erratic fares, and mounting regulatory scrutiny on platform accountability and gig-worker protections. Nembharat positions itself as a national transport network that integrates cabs, auto-rickshaws, and other modes under uniform safety standards aligned with Central Consumer Protection Authority (CCPA) guidelines.
WEML director and CEO Deepak K. Shah said, “Our platform will address the lack of income predictability for gig workers. Nembharat is built to provide clear details on driver pay and passenger costs.”
WEML director and COO Kanchi Sharma added, “This system aligns with CCPA guidelines and acts as a tool to balance workforce standards with consumer protection.”
By removing the subscription and commission layer that dominates existing apps, WEML is betting on a leaner model that offers stability for fleet owners, individual drivers, and everyday riders alike. Whether it can scale across India’s chaotic roads and win over users tired of the status quo remains the real test but on paper, it’s aiming to turn every ride into a fair deal for both sides.
No launch date has been announced yet, but the promise is clear: in Nembharat’s world, the journey costs what it should nothing more, nothing less.
