MAM
Frodoh World onboards Arunava Biswas to drive regional growth
Mumbai: AdTech firm Frodoh World announces the appointment of Anurava Biswas as the company’s Head of Sales for West and South. In this role, Arunava will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships in these regions.
Backed with cutting-edge technology, Frodoh World continues to make significant strides in the Connected TV space. Frodoh World enables the delivery of compelling content experiences for brands across multi platforms. The company’s unwavering commitment to creating impact and delivering exceptional results across diverse sectors sets it apart.
A seasoned media professional, Arunava brings with her over 16 years of expansive industry experience. Prior to joining Frodoh World, Anurava worked as Sales Director India – at Teads, where she was responsible for revenue generation. She was instrumental in significantly growing the digital advertising business for the company in the Indian Market. Her experience also includes leadership roles at Bloomberg TV, BBC Global News Limited, and ZEE5. She has successfully led teams to exceed sales targets and fostered significant market expansion. A hands-on media sales professional, Arunava has successfully contributed to top-level revenues.
Speaking on the appointment of Arunava, Frodoh World strategic advisor Shamsuddin Jasani stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”
Frodoh World founder and CEO Russhabh R Thakkar further added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”
Speaking on her new role Anurava Biswas said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”
Anurava Biswas ’s appointment is with immediate effect.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
