MAM
FreshMenu strengthens leadership team; appoints Jyotishman Deka as chief business officer
Mumbai: The leading food-tech and cloud kitchen company FreshMenu has appointed Jyotishman Deka as chief business officer. Deka will work closely with founder and CEO Rashmi Daga to further accelerate the growth of the brand. Jyotishman comes with over 20 years of experience of working with MNCs as well as startups.
In his new role, he will look after business expansion, driving overall revenue and growth for the business. FreshMenu has also raised a capital of Rs 50 crore from Florintree Advisors, a growth stage venture capital firm. In the upcoming months, FreshMenu plans on using the new funding to target Rs 200 crore ARR in FY23 and double the kitchen footprint, while scaling its upcoming brands.
Speaking of his appointment, Jyotishman Deka said, “It is an interesting time for the food tech industry and FreshMenu in particular. I am excited to take this opportunity to drive a customer-focused approach to garner exponential growth for FreshMenu. I believe FreshMenu’s potential is limitless, and look forward to working with the teams to build and fast-track the brand’s momentous growth in the days to come.”
FreshMenu founder and CEO Rashmi Daga said, “We are excited to onboard Jyotishman to our core leadership team as we embark on our next phase. He brings a wealth of experience, skills and best practices from leading companies that we are sure will complement the growth of the company. Together, we look forward to re-energise the Freshmenu brand.”
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
